Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays
Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins”
To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your
Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video
One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses,
Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to
We all know you can buy ad space on Facebook. And while ads on the world’s largest social network are generally quite affordable, they still
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