Anyone who has ever stepped on a LEGO barefoot will never forget the excruciating pain that ensued. But LEGO bricks are also a great source of comfort for the young and old alike. So much so, that LEGO started targeting their marketing efforts to stressed-out adults!

One of the world’s largest toymakers is pitching its bricks as a form of mindfulness, and adults are happy to play along! In a recent ad, LEGO claimed that “Building with LEGO bricks reduces stress and improves your well-being. It’s Zen, in the shape of a brick.” Focusing on a single task is a form of mindfulness. In fact, any repetitive activity can help strike the right balance between mental engagement and relaxation.

LEGO Architecture and city skyline sets are particularly appealing to adults. In 2019, the LEGO FORMA pilot project was launched focusing on movable fish with replaceable skins that targeted adult audiences.

So, take some time out for some mindless fun and nurture your creative side today. Just watch where you step!

Enlighten your mind and contact IT Radix to solve your IT puzzles today!

First published in our July 2020 IT Radix Resource newsletter