Social media and the web can be pretty wild! With so much information, personal and business, it is sometimes hard to find your way through the jungle. How can saving wildlife relate to also saving your business? Let’s take a look at the social media side of things.

  • Make a connection. On every social media platform, where else can you connect with so many different people all over the world? Social media is a great place to promote not only what you believe in but also your business. Want to bring awareness to the plight of elephants? You can! Want to showcase what you specialize in with your business? You can do that too!
  • Knowledge is power. Social media is a great tool to educate people. Did you know that an opossum can kill up to 4,000 ticks a week? They may not be the most attractive animal in the world. but they do a lot of good. You can also educate your following about what you do as a company to save money, save time, save energy or save the planet!
  • A picture is worth a thousand words. Social media is all about the pictures. Sharing wildlife pictures of lions and tigers and bears, oh my, can bring attention to the plight of many animals, as well as the beauty and magnificence. Unless it’s snakes…eek!!! Do you sell a product? Is your business very visual in nature? Do you offer a service where you could show some “behind the scenes” pictures? These are all great ways to showcase what your business has to offer as well as the people behind the products or services. Your followers want to see the people behind the company. People want to connect with people.
  • Sometimes it’s all about the numbers. Wildlife conservation is about watching the numbers and collecting data about all types of species. Social media and the web is a great way to collect data. Asking people to post about the area that they live in and what kinds of animals are present there helps organizations collect data. With your business, social media can also help you collect data. Are you looking to introduce a new product? Ask for feedback on Facebook or Twitter. What bells and whistles would they most like to see? What price point would they be most comfortable at? Show them a prototype or color scheme, and see which one resonates with your following the most.
  • A call to action. Things in the world happen at the speed of light nowadays and because of social media and the web we are made aware of everything almost as quickly as it is happening. If there is a natural disaster where animals, as well as people need help, we all can move into action quicker than ever before. Donating money, time or resources to help with the problems at hand. Quick response time also happens in the business world too. Using social media platforms can keep you in touch with customers and clients. With customer services issues being handled through social media quickly, the consumer feels that they are being heard as well as getting their needs met.

Wildlife in the great outdoors and wildlife online…we are all in this together!

PATTI SINGER is a social media expert on NY’s #1 News Talk Radio Station WOR710 iHeartRadio and founder of Follow Me Social Media Consulting. Patti is an asset to the community in Northern NJ. She is a pro at helping small and mid-sized businesses harness the power of social media to connect with people looking for their products and services. To learn more about Patti and her business click here.

First published in our April 2018 IT Radix Resource newsletter