Is Social Media a Force for Good or Evil?

We like to think that social media is an excellent tool—when used in a smart and focused way. Social media platforms offer a great way to keep clients, colleagues and friends informed and entertained. They can also keep an organization top of mind with key constituencies while strengthening connections and making them more frequent.

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

Benefits of social media policy reviews

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters […]