Black and white: Not all hackers are bad

When a cyber security researcher stopped the spread of WannaCry, the headlines praised him as a savior. But just a few short months later he was in handcuffs for allegedly creating a piece of malware that steals banking information. Even if he is innocent, it’s important to understand the difference between white hat, black hat […]

Is Social Media a Force for Good or Evil?

We like to think that social media is an excellent tool—when used in a smart and focused way. Social media platforms offer a great way to keep clients, colleagues and friends informed and entertained. They can also keep an organization top of mind with key constituencies while strengthening connections and making them more frequent.

CRM tips and tricks for beginners

Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of […]